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“Sometimes, I have an idea in mind” when sitting down to design the next BasicGrey collection, Rachel says. For Sunday Brunch, Rachel says that it all began with a feeling. “I just wanted a collection that felt really happy and joyful, with a color palette that felt warm and inviting and radiated happiness.”
With that idea and feeling in mind, Rachel recalled a happy memory of a family meal that served as the creative spark for the print designs in this collection. “’Crepe’ (one of the prints in Sunday Brunch) was inspired by my mom’s collection of doilies,” which she keeps in a basket at the family’s cabin in Montana. Rachel tells the story of a time that her daughter set the table for Sunday brunch at the cabin by covering the table with the doilies.
From there, the collection just took on a life of its own. Rachel says part of the fun of designing a collection like Sunday Brunch is the process of deciding how to interpret these very specific brunch-related things – like scrambled eggs and pancakes, or colorful drinks – into print designs. “I wanted the floral to be delicate,” she explains – like a Dutch Baby, the name of the gorgeous large floral print in Sunday Brunch. A stack of pancakes – Short Stack – becomes a delightful stripe. And that warm and happy color palette Rachel wanted to create rounds out the concept with shades like Spritzer, Tea, OJ, Mimosa, Bellini, and Julep.
